Generation 2 name change?

I like the Regal Arms / Blades idea. I don't think anything with "Generation" in it is the way to go. Sounds at least strange to me ( to not say worse things ).

You're friends family OWNS Regal Boats? They're nice cruisers. I'm not too fond of them, as they seriously lack speed, comfort and fishability. But credit where it's due, they're nice.

Clyde, Regal Arms sounds great. I really dig it. But I don't see how a name change will benefit you in the short run (only in the really long run). It will sort of end everything you've worked hard for with the Gen2 name, in my opinion.

If it's necessary, do it with class (I know you will). But the Gen2 name has garnered a lot of respect and fans. A name isnt as important as the product, obviously, but it does carry a great deal of heft.

Unfortunately, there is already a sword company calling itself Citadel. They're kind of hard to find, but they're really expensive katana that I, personally, can't see spending that kind of money on.

Here's a random example: www.shadowofleaves.com/katana_1.htm

The fittings look quite good, but something about their blades just puts me off.

You should go with a more modern name that reaches out to the younger generation. It is for this reason that I recommend the following name:

"Shiznit Swords"

J/K - But I thought I would throw in some..

Integrity Edge - Battle ready swords for the true swordsman

Vision Arms - The future of battle ready swords

Battle Blades - Real swords for real swordsmen

Keen Edge (or The Keen Edge) - Swords without compromise

Swordsmith Arms - Incredible swords for incredible prices

Immortal Arms - Quality to outlast History.

Good work Clyde. I would have proud to have chosen the name for free, but now you won't stop me.

If you do go for Regal I'll claim credit for that.
It looks like you want a one word brand like Albion, Hanwei, Windlass. Here's a few more for consideration.

Regarding Translation, I wouldn't go for anything latin, italian, or german etc, - unless you want to pigeon hole yourself as a European style sword specialist. I reckon you may want to create some Kukhra, Katana, Dao etc.

Being that you are proudly American, and much of your market is too, how about something Patriotic, like Liberty Arms, or Liberation.

Also along American Patriotic lines are:
Avanyu, (I think is a beautiful and distinctive word) In Native American Mythology : 'the feathered skysnake. Frequently found in Tewa, Keres and Zuni pottery and in some jewelry. He is the storm bringer, the changer of seasons. Connected with lightning, thunderstorms and violent, sudden change.'

Bison / Buffalo Armoury (not arms, bufalo don't have arms. ;D) These are animals Native to Tennessee. As are you and your baby. What better than to identify your baby with your home state. Also these are STRONG beasts.

Then theres some more that are more pertinent to European Culture, as those are the primary focus of your swords:
Kingdom Armoury, or, even STRONGER is EMPIRE! Empire has alot of historical connotations. Empires were won and lost by the sword. Empiric Arms! It gives the feeling of being stronger and richer than all that come before you. Especially with the new Henry V and Excalibur, you are reproducing arms of the greatest Champions.

Champions also leads to:
Supreme Arms
Dominion
Supremacy
Pinnacle Arms
How about Simply - Vanquish. Coz thats what G2 products will do to your foes!
Victorious or Triumphant Arms; Especially triumphant has a ceremonial feel, after the battle is won.

I've also thought about Deliverance, and Salvation. You know the sword is used to deliver the meek from supression.

You might want to read whats already been posted. Keep working on it.

Herald of Arms: "History Lives!"
Wikipedia: a herald of arms, is an officer of arms, ranking between pursuivant and king of arms. Heralds were originally messengers sent by monarchs or noblemen to convey messages or proclamations.

Naked Blades.. Where sex meets the sword (sorry couldn't help myself)