Generation 2 name change?

Oh man, hard question to answer. When I studies strategic marketing at uni they made a point that success only comes by staying on a clear track and not straying. But you are really just trying to better define your company image, which I think is a good thing.

Maybe if you can explain what Gen 2 means to you and how you came about it in the first place.

It's certainly hard. I threw names around for my company, and "FABLE" just stuck. Obviously my niche is artistic fantasy blades. In the name I wanted to convey that mythical feeling of blades, that we all have in the back of our hearts still, which was stirred in our earliest story times from childhood.

I wanted to convey images of dragons and knights, and elves and orcs, and dark magic. I tossed about things like "dragons claw blades", and "raptor", and other animal based sharp pointy images.

Now what do you want to convey? I get the feeling from "History Lives" that you are focussed on Medieval weaponry primarily. But from your fantasy based models that is not all. Your swords are affordable, tough, reliable.

Are they modern recreations or are they historical replicas? - That is one question I think needs to be made clear. Do you want do really do justice to historic blades, or to add a modern spin?

You want Maybe that's the word - Noble! A Thesaurus search of Noble also brings up Righteous, and Dignified. What about Regal?

Noble Arms - every one has Armoury.
or
Regal Arms
Righteous Arms
- What do you reckon? I like Noble Arms. Or just call it "NOBLE". Then it can be a way of life, not just a sword. You can have essays, art, and other living accoutrements that support the Noble Lifestyle. It leaves the door open for your own range of Beer/Mead Mugs, Apparel, you name it.


Then, during changeover: Obviously you want to let it be hugely publicised. Maybe you can run competitions, email all your old clients that you have records on. Make sure all your distributors put it in peoples' faces. Make sure people know you're company is going to be the same, but better. It's growing and developing into something much larger.

Noble, it's how you live & die.

Alpha-Omega arms

Solid arms

Fortress arms

Citadel armouries

Generation 2 (Version 2.0) ----

Good luck my friend. Pray about this, it will come.

You could go 'Royal Arms' or whatnot. Royal means 'kingly' and therefore is about as noble as you get.

Also, Royal happens to be my middle name, and as a result I'm a bit biased towards that. So change your name to that and then give me a job and everyone will be happy...

I am liking "Regalis Arms"

I kind of like the idea of a non 20th century name. Perhaps something with an Old English flair. Or perhaps even older Saxan, Latin or Greek. A Greek example would be "pantokratoras" meaning all powerful or all ruling.



Philos is a much older Greek word. How about mixing that with the Greek word for sword: xiphos.

PhilloXiphos - Generation 2

That means "sword lover".

i like all the names so far, but when i hold my gen2 celtic sword and read many reveiws i think a name more like warrior or cheiften , warband,. warrior/king, champion,
all the swords are beautiful and i wish i could own one of each ;D all the swords are STRONG, RELIEABLE , very sturty. and tought, and i could just keep going on , but they are very tough .
so my own 2 cents i think a name that reflects that should better fit
i know i should have a good name ready , but i dont sorry
still i do like all that have been thought of ;D
knightly arms?

I dunno, with respect, I think regalis arma sounds like a disease.

I liked Regal Arms. Or do something in Gaelic! Hehe.

Don't forget that you want something short, snappy and with punch, that Joe Citizen can relate to (to a certain degree) and doesn't alienate your customer base by sounding like it's trying to be too tossy.

Think about the existing successful names: Cold Steel, Darksword, Arms & Armor, Valiant, Windlass. Short, to the point and easy to understand. Albion does sound somewhat pretentious, but then they cater to the upper end of the market.

For that reason, I'd be against Latin or Greek permutations.

For the record, I like Regal Arms.

I agree with this, and it was a concern for me as well - I just couldn't think of anything better.

It's a tricky one.